Nigeria: Digital marketing in Ibadan

The term digital marketing began to be used in the 1990s. By 2010, the level of complexity of digital marketing tools as a complex for the effective creation of deep and relevant relationships with the consumer has grown significantly. The term digital marketing was not mentioned until the 1990s, but has its roots in the mid-1980s, when the SoftAd Group (now ChannelNet) developed an ad campaign for several automakers: in response to a letter with an insert from a magazine, one could get a floppy disk with multimedia content to promote various car brands and offer free test drives.

Advertising

The rapid development of digital media has created new opportunities for marketing and advertising. The widespread adoption of mobile devices with access to digital channels has led to the exponential growth of digital advertising.

Digital media growth

Digital media growth is estimated at 4.5 trillion online advertising messages annually. Even in suach countries as Nigeria, for example, Digital Marketing agencies in Ibadan are quite popular. In order to target advertising to Internet users, firms are beginning to actively use the analysis of consumer behavior on the Internet (Online Behavioral Advertising, OBA). Analyzing online behavior using innovative techniques raises concerns about the security of consumers' personal data, which is an important factor in building strong relationships. [6] Digital marketing is often referred to as online marketing, internet marketing, or web marketing. Over time, the term "digital marketing" has become very popular in many countries. In the USA the term “digital marketing” is used, in Italy “web marketing”, in France “web marketing” or “digital marketing”, in the UK, Russia and many other countries, the term “digital marketing” is widely used.