SEO business is gaining momentum - SEOs are starting to build sites in batches to sell links, and the link business ultimately leads to a lot of noise in this ranking factor.


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SEO promotion is an eternal topic that deservedly excites the minds of site owners and administrators

SEO promotion is an eternal topic that deservedly excites the minds of site owners and administrators. Today in our blog about the base and the basics. The best SEO companies in New Zealand will share with you what SEO is, what types of website promotion and optimization methods are.

What is SEO?

SEO (Search Engine Optimization - Search Engine Optimization) is a set of methods and measures that are designed to increase the importance of a site in the eyes of search engines to increase search traffic. In simple words, this is a certain set of tasks, after completing which, your site will have a greater chance of getting into the TOP-10 of search engine results, which means it will bring more users.

It should be borne in mind that today for effective SEO promotion it is not enough just to complete a number of tasks: such a simple and magical step-by-step instruction simply does not exist. It is rather a difficult and complex work. So, for successful promotion, your website must meet a number of parameters:

Content quality. All materials (texts, images, videos, etc.) must be well prepared and fully meet the user's request.
Well-developed site structure. It should be convenient for the client, the user should be able to quickly find the information he needs.

Commercial factors. If this is a commercial site, such elements as:

  • phone number
  • order form (if available from competitors)
  • basket (if available from competitors)
  • filtration (if available from competitors)
  • contacts
  • other elements that help the user to decide on the choice of a product or
  • service.

Brand awareness and link mass. There is a simple rule here: "the more they know you, the more people talk about you", and in the eyes of search engines it sounds like: "the more they know you, the more links are put on you."
Website loading speed. Recently, this has become an increasingly significant factor due to the growing popularity of mobile devices and the mobile Internet. It is important to keep track of code and script optimization for faster website loading. Particular attention should be paid to the display on mobile devices.
Behavioral factors are one of the main ranking factors at the moment. We have already written in detail about what behavioral factors and external behavioral ranking factors are.

In a nutshell, this is an indicator of the quality of a resource in the eyes of search engines. Many parameters affect the success of SEO promotion:

  • Time spent on the site
  • Depth of page views
  • Bounce rate
  • Dwell-time

It is important to understand that the methods of website search engine promotion are constantly changing and improving. Therefore, what worked yesterday may not work tomorrow and vice versa. Let's dive into the main periods in the development of search algorithms. This will help you understand the principle of promotion in general.

Inception. Why SEO?

Simultaneously with the emergence of search engines in the distant 90s, many users realized that they need to study search engine algorithms in order to easily get traffic and customers on the Internet. At that time, the understanding of why SEO was needed and such a profession as “SEO-specialist” appeared - these were people who were professionally engaged in SEO-promotion of sites. During this period, basically, it was enough to spam keywords in order to be in high positions. The search results were terrible and did not satisfy either the users or the search engines.

The era of links

In 1998, the Google search engine introduced the PageRank algorithm, which revolutionized ranking. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and were based on link weight. Each page and domain received its own link weight, depending on the number and quality of links that were placed on them and passed the weight further to outbound links from their domain. For an approximate presentation, we publish a picture:

At the same time, the SEO business is gaining momentum - SEOs are starting to build sites in batches to sell links, and the link business ultimately leads to a lot of noise in this ranking factor.

Machine learning

This period in New Zealand SEO firms evolution is considered to be from 2009, simultaneously with the release of Matrixnet. This is a machine learning algorithm that built the ranking formula itself and was developed by the Yandex search engine.

"Unreferenced era"

Since 2012, search engines have begun a tough fight against link spam. It all started with the introduction of the "Penguin" algorithm from Google in 2012. Further in 2014, Google announced that it completely disabled the influence of the link on the ranking formula, and in 2015 released the Minusinsk filter, which punished for link spam.

Modern SEO

After about 2015, SEOs realized that the rules of the game had changed a lot. To date, more than 800 factors are declared that are involved in the ranking formula. The only method for today to advance into the TOP-10 of the search results is a systematic and complex