What is Hashtag Challenge on TikTok

Challenges are the main ad format on TikTok. Various challenges are constantly held on the platform, to which anyone can join. Note that this is one of the most effective ways to get promoted quickly on TikTok.

The mechanics are also very simple: popular free books TikTok launch a challenge, according to which you need to record a video for a specific track and publish it in your profile with a hashtag. Such a video from one influencer can get about 500 thousand views, after which it gets into the recommendation feed, and subscribers join the challenge. It is important that advertising is not direct.

All videos are available by hashtag, and the reach of such campaigns can seriously exceed the plan due to the involvement of not only influencers, but also their subscribers. This is why TikTok offers brands the Hashtag Challenge as an effective ad format.

In advertising campaigns, this tool is often used in conjunction with Branded Effect. This is a 2D or 3D mask that a person can use in their video and become a creator of branded and original content.

The key metrics for TikTok marketing PDF in this case will be: views of the banner, clicks on it, views of the hashtag page, the number of videos created by users, indicators of video engagement (likes, comments, reposts), the number of branded music used (if used).